36+ cafe build projects

17 years industry experience

12 years roastery operations

Experience grounded in operations

I’m the former Director of Operations at a mid size roaster-retailer operation based in NYC.

I’ve spent 17 years working inside cafés and roasteries, and directly with business owners. Over that career my responsibilities have touched every part of wholesale and retail operations. From café design & operation, equipment sales, green coffee procurement, roastery production, quality control, wholesale, and regulatory compliance.

I evaluate plans not only by how they look on paper, but by how they will affect concrete aspects of day-to-day business: construction costs, service efficiency, maintenance schedules, staffing, and product quality.

  • I’ve advised on many coffee services & builds. From neighborhood shops, to high volume institutional programs

    Typically my involvement has included:

    • Floor plan review - equipment & utility layouts and back-of-house workflows

    • Equipment Selection - Identifying menu & volume needs to make appropriate recommendations

    • Identifying conflicts, constraints, and cost implications of plumbing, electrical service, drainage, refrigeration, & ventilation

    • Coordinating with ownership, architects, contractors, & technicians to prepare installation sites

    • Menu development & opening preparedness, including staff trainings & recipe specification

  • For 12 years I led production teams across roaster-retailers and contract manufacturing environments. Responsibilities included product development, roast profiling, green coffee sourcing quality control, and regulatory compliance. I led a green coffee purchasing program of approx. two containers annually..

    • SAS contracting, inventory, & supply chain management

    • Roasted coffee product development - including blend proportioning & portfolio placement

    • Production planning, facility design, & workflow implementation

    • Roast profile development across Loring, Probat, Diedrich, San Franciscan, and other equipment

    • Roast automation implementation & management

    • Quality Control system design & implementation

    • FDA & NYS Dept. of Agriculture regulatory compliance

  • I managed wholesale sales and account support for more than 40 clients, ranging from independent operations to large corporate & institutional organizations. Beyond day-to-day logistics, I focused on helping new operators develop and launch working coffee programs.

    • Wholesale portfolio pricing, composition, & market placement

    • Inbound sales, CRM, and account management

    • Equipment sales, pricing, technical support, and maintenance coordination

    • Development & budgeting of ancillary support services for wholesale clients

    • Staff and management training for active accounts

Think I could help? Book a free, 15 minute intro call!

Tell me about your project, and we’ll determine whether I’m the right person to support it.

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